It feels like a couple of months’ worth of water passing under the Jaguar re-brand bridge is enough to cool off the heat ...

As Jaguar is undergoing a controversial rebranding that threatens to delude its might, we take the time to remember five of ...

Jaguar, the British automotive icon featured alongside Aston Martin as the car of choice for James Bond, has recently garnered criticism for a bizarre ad with the tagline “Copy Nothing.” The ad ...

The letter also critiques the new logo and graphic identity as disconnected from Jaguar’s core narrative of “modern luxury” and lacking the coherence expected from a brand steeped in history ...

The Sarasota City Commission decided the best action was inaction on Monday when it chose not to change the city logo. Since the 1980s, the city’s symbol has been a golden shadow of Michelangelo ...

These design cues are reminiscent of the profile of the Jaguar XJS. The likes of that front-end logo, flying buttresses, and unique silhouette are all shared by both, and TWR upholds its ...

Gunn said he asked for "more silhouette" after the original Batman on show was more detailed than he was ready to commit to at this stage. “When they first gave it to me we saw a lot more Batman ...

Now it's a fashion quirk because JLR decided to let the old brand reinvent itself for the new EV age with fresh logos, new lettering, and also a crazy Jaguar Type 00 Design Vision Concept that ...