The letter also critiques the new logo and graphic identity as disconnected from Jaguar’s core narrative of “modern luxury” and lacking the coherence expected from a brand steeped in history ...

Many of the complaints were levelled at the new Jaguar logo, with Jaguar’s design team criticising the “playful” looks that don’t speak to the Concept 00’s bold physical presence.

As Jaguar is undergoing a controversial rebranding that threatens to delude its might, we take the time to remember five of ...

The Jaguar I-Pace is an electric SUV produced by automotive company Jaguar Land Rover under their Jaguar brand name. It was first released in 2018. We reviewed the Jaguar I-Pace in 2018 when it ...

Explore the fascinating stories behind 11 iconic vintage car logos. Learn how design, history, and identity shaped these timeless automotive symbols.

For the first time in almost 20 years, Walmart has a new logo. The international retailer describes it as a “a comprehensive brand refresh,” but the online world hasn’t been quite so kind to ...

Jaguar sales have nosedived by more than a quarter in the last year ahead of the legendary British car marque's dramatic 'woke' rebrand. The company was mauled for ditching the iconic 'growler ...

Walmart is giving its logo the first facelift in nearly two decades, rolling out a new identity that is a subtle nod to its past. The 61-year-old company unveiled Monday a refresh of its brand ...

Walmart is refreshing its logo for the first time in nearly two decades, highlighting its evolution while also serving as a nod to its past, the big-box retailer announced Monday. The word mark on ...