As customer expectations continue to rise, the ability to adapt quickly and deliver value consistently will define the next ...

AI and machine learning are reshaping how brands interact with their audiences and redefining campaign management, customer ...

organizations use checklists for mitigating and managing complicated conditions. Though not a checklist per se, the 4Ps that provided many of us our first framework of marketing can also serve as ...

The new 4Ps of marketing—privacy, permission ... New legislation like GDPR and CCPA forces brands to take a hard look at how they collect, use, and secure data. More often than not, they also need to ...

Let AI do the boring stuff and the tedious heavy lifting—but make sure a living, breathing person remains at the helm of your ...

Fast Company Executive Board member Renee Horne highlights how Chase Auto utilizes a 360-degree strategy, leveraging its ...

And yes—be open to feedback. Accept criticism and use it to improve your approach. Identity marketing isn’t about exploiting someone’s desire to self-actualize. It’s about respecting it.

Standard Chartered Bank Hong Kong has expanded its travel campaign to highlight how affluent travellers strategically earn and use miles to ... In a conversation with MARKETING-INTERACTIVE ...

Event Marketer, a Chief Marketer Network publication, looks at eight marketing tactics brands are using within skincare activations. Below is an excerpt of the piece; to read the full article go here.

In today’s fast-paced, digitally-driven world, a successful marketing campaign is about more than just bright visuals and clever taglines; it’s about providing quantifiable value, building real ...