However, they must also begin crafting a cohesive brand image to establish their company’s personality and share its values, promises and culture. Potential customers will make purchasing decisions ...

While creating social media content can drum up sales, it also helps build trust and creates a community where women feel ...

As a business owner, building a personal brand can be just as important as developing your company’s brand. It's not just about what you offer; it's about your reputation and how people perceive you.

But we should always ask ourselves why anybody should care about our brand stories. I think it's helpful to consider the various types of conflict that storytelling experts say make for the best ...

Similar to our everyday lives, where we have only one shot at making a first impression, the same applies to our brands. Potential customers notice you just once. Once they have an opinion ...

Historically, there has been a similar dichotomy (lack of integrity?) of making brands among other types: the consumer experienced delight (the emotion and the product or service itself), but ...

You can get in on the action by applying for opportunities via a marketing platform like Open Influence or Aspire, or by contacting the brands you want to work with. Read more about how to make ...

More knowledge about brands and their products or services helps them to make decisions. They are ready to purchase when they ...

Uncover the secret to making your brand memorable by evoking high-arousal emotions that resonate with audiences.

The companies First Alert and Kidde make many smoke alarms in the U.S., so we broke it down by those brands. As important as ...

The best way to make sure you’re not shelling out for another replacement too soon? Buy from a reliable brand. Factoring in predicted reliability—based on exclusive data from CR’s member ...