However, they must also begin crafting a cohesive brand image to establish their company’s personality and share its values, promises and culture. Potential customers will make purchasing decisions ...

While creating social media content can drum up sales, it also helps build trust and creates a community where women feel ...

You’ve developed your leadership brand and are working hard to make it a reality. Is it really hitting the mark, though? The only way to find out is to ask people around you to tell you how you ...

But we should always ask ourselves why anybody should care about our brand stories. I think it's helpful to consider the various types of conflict that storytelling experts say make for the best ...

Brand identity building is not limited to designing a logo; a firm can use other approaches. It’s concerned with creating an ...

While your grandparents had to flip through books and other printed materials to find information, everything you now need (and more) is just a few taps and clicks away. You don't have to spend ...

Similar to our everyday lives, where we have only one shot at making a first impression, the same applies to our brands. Potential customers notice you just once. Once they have an opinion ...

Historically, there has been a similar dichotomy (lack of integrity?) of making brands among other types: the consumer experienced delight (the emotion and the product or service itself), but ...

You can get in on the action by applying for opportunities via a marketing platform like Open Influence or Aspire, or by contacting the brands you want to work with. Read more about how to make ...

More knowledge about brands and their products or services helps them to make decisions. They are ready to purchase when they ...

Uncover the secret to making your brand memorable by evoking high-arousal emotions that resonate with audiences.

The companies First Alert and Kidde make many smoke alarms in the U.S., so we broke it down by those brands. As important as ...