In a process nearly a year in the making, the Professional Women’s Hockey League on Monday unveiled the nicknames and logos ...

Two of the hockey leagues with the most turnover, new franchises, and branding re-designs are the AHL and ECHL. Over the years, there have been some truly awful logos, like the Toledo Storm logo ...

After a successful inaugural season, PWHL Boston is now the Fleet. What to know about the hockey team's new name and logo ...

The logo design combines nods to the city of Boston ... The Professional Women's Hockey League, or PWHL, is a professional women's ice hockey league that operates in the United States and Canada.

The design is generating backlash for its similarity ... and part of that might be capitalizing on what we know a hockey logo looks like,” said Dorland. “We don’t want to make a logo for ...

The Minnesota Frost, the PWHL said, “embodies the State of Hockey’s deep-rooted ... and alluding to the goal horn, while the logo features the angular design of the letters “NY” to portray ...

Over the last century, sports logos have vastly changed from simplistic, to involving complex graphic design headlined by characters, creatures, and minute details with complex meaning.

The Professional Women’s Hockey League has unveiled the ... and alluding to the goal horn, while the logo features the angular design of the letters “NY” to portray the Big Apple’s skyline.