Sony is launching a professional telephoto lens, but Sigma is only producing the no-frills BF in small numbers. And Adobe's Firefly now has several AIs. This must have been the thinking of the ...

“Yeah, of course," Sigma CEO Kazuto Yamaki replies when we ask if Sigma is still working on a full-frame Foveon sensor. "It takes a long time, so after we brought the project from the US to Japan, we ...

The Sigma BF caused quite a stir when it was announced, largely thanks to it's drastically different design. That buzz has apparently resulted in an overwhelming number of pre-orders ahead of its ...