“A pre-wash mask is an excellent choice for fine hair,” says Cavalcante. He recommends this one by Ouai, as it nourishes ...

Finally, wash day. While this is a great routine to avoid overwashing, product buildup from avoiding shampooing is its own ...

Inquiring minds were wondering!! Paige Bueckers ’s final March Madness tournament is officially here, but this year, her hair ...

Achieve 2025's hottest makeup trend with these cherry red lipstick, eyeshadow, and blush must-have beauty products.

From Sulfur8 deep cleaning shampoo to MegaGrowth anti-dandruff shampoo, these dermatologically tested shampoos will help you ...

Synthetic braiding hair is under fire after a Consumer Reports study found toxic chemicals, sparking safety and regulation concerns.

Not sure which DIY method is best for your situation? Shop TODAY consulted top hairstylists to get their recommendations for ...

In our 'Shop My Routine' column, we explore the beauty routines of CEOs, tastemakers and influencers. This week we spoke with ...

This Women's History Month highlights visionaries like Lisa Price, whose brand Carol's Daughter transformed beauty for women ...

With something for everyone — shopping, food, interactive stations, and more — the event offers an inclusive and welcoming ...

Fans of this strengthening oil say the treatment has made their hair healthier and reduced shedding. Experts told us it's ...

UConn basketball star Paige Bueckers broke down her nighttime routine, sharing valuable insights on how she promotes muscle recovery while getting her beauty sleep.