Four diagonal slashes forming an abstract version of the HP insignia stood proud atop the new Spectre, signaling a company on a mission of renewal. This logo will now be featured across HP’s ...

HP is launching a global brand offensive today with the ultra-thin Spectre 13 laptop, and one of the subtler changes the company is making is to its logo. Where last year’s Spectre x360 had the ...

This week we got our first look at the HP Spectre 13.3 – and with it, the newest (and yet old) HP logo. This logo is fantastic. It was originally designed all the way back in 2011 by the folks ...

The company unveiled a new logo for HP Enterprise, a green rectangle that evokes the work of the late minimalist artist Sol LeWitt. The PCs and printers that once had a prominent place at HP ...

HP is also announcing a new emblem that will appear on its computers, as well as other products or services, that substantially incorporate AI. The two laptops announced today carry the logo.

unifying consumer PCs under the 'Omni' prefix and streamlining commercial PC brands to HP EliteBook and ProBook. The company also introduced the new AI Helix logo, integrating advanced AI ...

HP's new AI Helix logo is a blending of AI and the structure of DNA and will featured on its advanced AI PCs. (Image credit: HP) Besides renaming its PCs with a simpler naming schema, HP is also ...