See how AI is integrated into Google’s Search Ads system, such as how ad relevance, bidding, and ranking are determined.

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A Google engineer's testimony shows how page quality is scored and confirms the existence of a popularity signal that uses ...

Another Google court document from the DOJ trial showed that Google said it is currently rethinking its entire search stack, ...

The Tow Center for Digital Journalism interviewed news and tech industry representatives about AI’s impact on platforms and ...

Alternatives like ChatGPT and DeepSeek have emerged. But if AI search tools get into ads, it will throw up familiar concerns ...