Google announced it has new AI and large language models to fight invalid ad traffic or as Google calls it "IVT." Google ...

Facing a Google Ads slump? Use this step-by-step framework to regain control, communicate clearly, and optimize strategically.

Enhanced abilities around analyzing ad placements could reduce ad costs and help advertisers reach more of their target audience.

The DOJ and Google filed their respective witness lists for the remedy phase of the ad tech antitrust trial. Lots of familiar ...

Forbes contributors publish independent expert analyses and insights. PARIS, FRANCE - JUNE 08: In this photo illustration, Google app logos, Drive, YouTube, Gmail, Chrome, Google and Google Maps ...

Optus has launched Optus Expert AI, a new agentic AI solution designed to empower and assist existing frontline staff with ...

Generative AI tools like ChatGPT, Claude, and Perplexity are shaking up the world of search — and putting pressure on Google’s dominance. In this episode of Today in Tech, host Keith Shaw speaks with ...

In today's fast-paced business world, having the right tools can make all the difference. This article presents a curated ...

Rachel Cruze reveals 3 everyday things we now pay for that used to be free—see how these costs affect your budget.

In today’s fast-paced digital world, businesses are constantly seeking smarter ways to manage their marketing budgets. With the rise of artificial intelligence (AI), marketing has undergone a ...

Nonprofit advertising has transformed dramatically over the past decade. What once relied on simple donation appeals now requires sophisticated digital strategies that compete for attention while ...