Challenging Google Ads' best practices is a tough but necessary path to achieve PPC excellence. Here's what you need to know.

Google’s AI search results are about to get even more ads. On May 21st, the company announced that it’s going to start ...

In 2025, you can't talk about Google's changes to search without acknowledging the AI-generated elephant in the room. As it wrapped up that hefty core update in March 2024, Google also announced a ...

Make paid social profitable with smart platform choices, strong creative, sharp targeting and advanced tactics that amplify ...

Following a Bloomberg report detailing Apple services head Eddy Cue’s views that AI-powered search engines will ultimately ...

Several business credit cards offer generous rewards rates on advertising, including Google Ads spend. When you're choosing a business credit card, it's important to consider all factors, including ...

The US Department of Justice wants Google to sell its AdX and DFP ad tech products. This follows a judge's ruling that Google illegally dominated online ad markets. Google disagrees, stating the ...

Tired of limited lookback windows and siloed reports? Use BigQuery for advanced attribution, multi-account aggregation, and ...

Google has launched a global beta rollout of AI Max for Search Campaigns, an AI-powered upgrade to its Search Ads platform that aims to give businesses a smarter edge in the digital marketplace. AI ...

It also has “many different products” for advertisers to choose from, he pointed out. As far as ads are concerned, “the only area of weakness” for META was spending by China-based ...

The U.S. Justice Department is doubling down on its attempt to break up Google by asking it to give up the underlying technology powering the company’s digital ad network. The proposed remedy joins a ...