Sales of instant coffee rose 24% last year from two years prior and spending is growing the fastest among Gen Z, according to ...

Owala is exploding in popularity as Gen Z’s new favorite water bottle, with the company transforming from a Utah family ...

Younger coffee drinkers are turning to cold brews, instant options, and lots of creamer. If you want to instantly reveal your ...

Are you a retired boomer, and find millennial whingeing a massive irritation? Or perhaps you are a go-getting Gen Xer who can ...

NYT columnist Ezra Klein spoke with Democratic pollster David Shor about how the youth voted has shifted radically in a piece ...

American Eagle puts a third of its Facebook and Instagram budget toward automated ads as Meta adds new features.

OpenAI’s Sam Altman reveals the one skill Gen Z students need to prioritize right now: Learning AI tools. LinkedIn’s new ...

People born between 1997 and 2012 will represent roughly 30% of the global population within the next 10 years, according to ...

Tina Vlamis told Newsweek that millennials were her "original influencers" and she isn't about to turn her back on their ...

Gen Z, who are currently struggling to save and hold on to a job, is reported to become the largest, richest generation in ...

Six in 10 young people think the words and actions of political leaders including US President Donald Trump have led to more ...