Sales of instant coffee rose 24% last year from two years prior and spending is growing the fastest among Gen Z, according to ...

Owala is exploding in popularity as Gen Z’s new favorite water bottle, with the company transforming from a Utah family ...

Younger coffee drinkers are turning to cold brews, instant options, and lots of creamer. If you want to instantly reveal your ...

Are you a retired boomer, and find millennial whingeing a massive irritation? Or perhaps you are a go-getting Gen Xer who can ...

NYT columnist Ezra Klein spoke with Democratic pollster David Shor about how the youth voted has shifted radically in a piece ...

American Eagle puts a third of its Facebook and Instagram budget toward automated ads as Meta adds new features.

OpenAI’s Sam Altman reveals the one skill Gen Z students need to prioritize right now: Learning AI tools. LinkedIn’s new ...

Six in 10 young people think the words and actions of political leaders including US President Donald Trump have led to more ...

Generation Z, or Gen Z for short, is opting for a sober lifestyle. This unexpected trend is shaking up one industry in ...

While Elizabeth’s leadership style is clearly rooted in trust and empathy, she is also firm about the need for accountability ...

Gen Z is expected to become the world’s largest and wealthiest generation by 2035, according to a recent report by Bank of ...