There's: "A noticeable change in student focus and engagement in school, all in regard to Gen A," Matt Eicheldinger told ...

Understanding them isn’t about keeping up; it’s about remaining relevant. And we, as business leaders, have to stay curious ...

The lexicon surrounding money and wealth is changing, and it might sometimes sound like a different language. Find out what ...

Around two in three Gen Alphas will work in jobs that do not currently exist, and from AI co-designers to neuro-lens ...

The world’s newest consumer group, Generation Alpha (Gen A) is proving it’s engaged, individual and ready to rebel.

As Generation Alpha blends gaming with social connection, brands are moving into platforms like Roblox to stay relevant—and ...

While many brands are still trying to figure out how to authentically engage with Millennials and Gen Z, Penquin, a leading ...

The Pew Research Center found that, as of 2023, 32 percent of Americans have at least one tattoo, with 22 percent having more ...

Companies crave loyalty from the savviest of digital natives, but earning it will take a uniquely engaging approach ...

The bank’s summer reading list is out, and Melinda French Gates and Amy Griffin’s books made the cut—as did book ...

Today's kids — the ones we call Generation Alpha — are growing up surrounded by screens and choices. From the time they're ...