PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Brands are capitalising on online gaming and virtual worlds to tap Gen Z and Gen Alpha markets in what is dubbed the ...

Gen Alpha watched influencers make millions from daily vlogs and video game content—now they want a piece of the pie. The generation’s top career choice is to become a YouTuber or TikToker, according ...

Generational design trauma is real—nostalgic yet cringe-worthy trends like greige walls or carpeted basements shape our ...

Understanding Generation Alpha’s travel preferences means unlocking how the youngest travelers are already shaping choices in ...

"Generation Alpha" is the latest term denoting a distinct ... and as I spoke with my fellow students about his leadership style and where it came from, one of them said, “Well, this is what ...

Now that returns that simply mirror the broader crypto market are easily attainable, investors are looking for more ways to ...

Xpon’s acquisition of Alpha Digital unlocks a new era of AI-powered marketing, combining deep strategy “with an enhanced AI ...

For Gen Alpha themselves, Global Chief Customer Officer ... The solution for stores, developed later, is called “style guide” and lets kids choose a doll from a whole wall of different options ...

Take a look at any Gen Z or Gen Alpha's bag — chances are ... as a blank canvas to display their personalities and personal style," said Carol Davidson, an NYC-based image consultant.