Companies crave loyalty from the savviest of digital natives, but earning it will take a uniquely engaging approach ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Brands are capitalising on online gaming and virtual worlds to tap Gen Z and Gen Alpha markets in what is dubbed the ...

The guide offers teens and pre-teens helpful advice on skin care and beauty myths as worries grow around young consumers ...

You’ve just been hit with a full-blown case of “Italian Brainrot” — Gen Alpha’s latest hyper-online obsession that makes “Skibidi Toilet” look like Shakespeare. Born on TikTok in ...

Understanding Generation Alpha’s travel preferences means unlocking how the youngest travelers are already shaping choices in ...

Parenting has never been a one-size-fits-all endeavour but in the 21st Century, the generational gaps are wider, faster, and more complex than ever. As digital technology reshapes everything from ...

and Gen Alpha, immersed in AI-driven learning, each generation has reshaped the technological landscape. In my published pieces Generational Continuum, Gen X, and Gen X and Gen Z in Conversation ...