Evereden wants to be Gen Alpha’s Bonne Bell
In many ways, Evereden is filling an important gap in the market for age-appropriate beauty products for young girls. It’s a ...
Razorfish's New Gen Alpha Research Spotlights the Generation’s Perceptions of Five Key Industries
This new set of research unveils Gen Alpha's preferences that will reshape marketing for beauty, financial services, auto, ...
PureWow on MSN19h
Attention Gen Alpha Moms: Apparently ‘Smellmaxxing’ Is Now a Thing
Fine fragrances are in, especially if you ask Gen Z and Gen Alpha. But how you wear them matters. Enter the Smellmaxxing ...
Marketing Dive2d
Gen Alpha tweens hold significant sway over parents’ purchases, per study
“Gen Alpha: A cohort of influential tweens” found that this group holds significant sway over purchases made by parents. Over half, 61%, have the final say on which car their parents purchase and 61% ...
What Is Gender-Neutral Parenting? A Clinical Psychologist and a Mother of Two Gender-Neutral Kids Weigh In
The youth of this generation are doing big things—from taking climate change seriously to rethinking gender norms, with Gen Z ...
‘Won’t be able to work full-time’: How Gen Alpha will change our workforce forever
The lingering damage of Covid lockdowns is helping to shape a generation of workers who are “unlike any other that has come ...
Music Ally2d
Backslash Edges and Razorfish Gen Alpha reports track latest trends
Two new reports from adland research teams this week offer handy snapshots of some of the key trends and consumer behaviours ...
New Haven Independent5d
Gen Alpha Speaks: Cereal, Then Milk
At the “Bad Cereal & Cartoons” event at Best Video Saturday morning, the Looney Tunes characters getting into television mischief might have seemed to ...