Experts have often said that Gen Alpha is not a mini version of Gen Z; now, new research is showing that marketers have their ...

In many ways, Evereden is filling an important gap in the market for age-appropriate beauty products for young girls. It’s a ...

Fine fragrances are in, especially if you ask Gen Z and Gen Alpha. But how you wear them matters. Enter the Smellmaxxing ...

“Gen Alpha: A cohort of influential tweens” found that this group holds significant sway over purchases made by parents. Over half, 61%, have the final say on which car their parents purchase and 61% ...

Born between 2010 and 2025, members of Generation Alpha are still young, but it is crucial for brands to begin preparing for ...

The lingering damage of Covid lockdowns is helping to shape a generation of workers who are “unlike any other that has come ...

Two new reports from adland research teams this week offer handy snapshots of some of the key trends and consumer behaviours ...

The contract for the U.S. Air Force's sixth-generation fighter jet is reportedly set to be decided on Friday. Read more here.

As gaming worlds grow larger and more detailed, the debate persists about the influence of video games on mental health and ...

Watch as a Gen Alpha kid discovers the OG Sony cassette player and hilariously tries to figure it out! Millennials and Gen ...

Boeing wins the $20 billion NGAD contract, ensuring its fighter jet design and manufacturing capabilities remain intact.