When the British car manufacturer posted its audacious new brand campaign on social media last year, all hell broke loose. Esquire went behind the scenes on the big cat's punchy relaunch ...

with vehicles bearing Ferrari's iconic Prancing horse logo — suggested to Enzo Ferrari by an Italian countess — produced exclusively in the company's factory in Maranello, Italy.

The Ferrari F1 team has revealed the real reason behind the extensive overhaul of its 2025 title contender, despite the big 2026 regulation changes. With teams needing to balance development ...

Ferrari ended 2024 with strong results, beating expectations and providing a promising outlook for 2025. The company’s business model thrives on brand desirability and scarcity, with consistent ...

Ferrari team principal Fred Vasseur has said the timing of the FIA’s new technical directive on wing deflection is “good for us”, in that it allows the team to plan ahead. New, more ...

Told to learn the Ferrari culture and Italian language, Lewis Hamilton has put his progress in that mission on full display. That request had come from the former Ferrari team principal ...

When Lewis Hamilton put on his Ferrari race suit for the first time ahead of his maiden test for the team last month, he needed a moment to adjust to his new look. While putting on a set of ...

Lewis Hamilton has captured the attention of fans and Ferrari team members by delivering his first speech in Italian ahead of the 2025 season with the Maranello-based squad. Reading from his phone ...

This 1999 example of a Ferrari 550 Maranello sold for $217,280 at the RM Sotheby’s Monterey auction in 2023. William Walker, courtesy of RM Sotheby’s The 550 Maranello was a Pininfarina design ...

The engine in this example has also been signed in gold ink by Leclerc and Sainz, who were Ferrari teammates from 2021 to 2024. The latter has since been replaced by Lewis Hamilton and will drive ...

A video surfaced on social media showing Hamilton falling off a Ferrari F1 car before being assisted by a team member. Fortunately, the short fall landed him on his feet as he nearly sat on the ...