In the ever-evolving marketing landscape, where attention spans are short and competition is fierce, one element remains timeless: persuasion. From traditional billboards to TikTok ads, the ability to ...

Australian researchers have demonstrated how a “data donation infrastructure” can track digital food marketing, revealing how ...

Social media marketing is more popular than ever, but one social media platform often gets overlooked - Facebook (Fb). While ...

Conversational marketing, a strategy that allows you to achieve more interactions with less effort, with the right tools and ...

If you want fast results from online ads, PPC in digital marketing is one of the best ways to do it. PPC stands for “pay-per-click,” and it helps businesses get traffic by placing ads online. When ...

In-game advertising has opened up a whole new playing field for brands. But marketers have yet to unlock the channel’s full ...

Rahul Wankhede is a seasoned marketing and analytics leader who turns complex data into clear business wins. He brings over a ...

Google also announced that it will incorporate its existing commerce media suite, which was previously available through ...

Nigeria's advertising regulatory body has warned advertisers and influencers sternly against deceptive and unvetted promotions. Advertising Regulatory Council of Nigeria (ARCON), in a statement on ...

Against the backdrop of the recent CBEX crash, in which Nigerians lost an estimated N1.3 trillion, the Advertising Regulatory ...

As Trump’s film tariff proposal creates waves, new research reveals radio drives stronger awareness for movies than TV or ...

AI agents represent an ironic yet exciting evolution in AI’s trajectory: leveraging its power, reasoning and speed, while ...