In one of the AI concepts, dubbed "Imagination to Creation," EA Chief Strategy Officer Mihi Vaidya showed off a video where two gamers used a ChatGPT-like prompt to quickly create an in-game map ...

Please verify your email address. EA showcases an AI-powered concept, allowing players to generate game content. Generative AI can allow for quick creation of original game content using existing ...

Among the major corporations jumping on the AI bandwagon, there’s EA (Electronic Arts). During the EA Investor Day, the company’s CEO made a pretty bold comment. According to the CEO ...

AI is not just a buzzword for EA but it lies at "the very core of our business", says EA CEO Andrew Wilson. The publisher's Investor Day 2024 has been crammed full of AI talk, from the mobile ...

EA has given a sneak preview of an early-stage mobile experiment leveraging AI, codenamed Project Air. Shown off during the publisher’s first Investor Day since 2016, the experimental product looks to ...

Major live service publishers want in on the action, and today at its investor's day stream, EA demonstrated a generative AI concept where users can interact with a ChatGPT-like prompt to create ...

But you'd be forgiven if you thought this was some sort of AI tech conference given how effusively the technology was brought up and touted as a key component of EA's future. While we've known for ...

It's a day ending in y, which means another big company wants to take advance of AI. The latest contender is publisher Electronic Arts (EA), with a demonstration of how the company is considering ...

Video game giant EA is envisioning that kind of future in a concept video about its yet-to-be-released, AI-powered "Imagination to Creation" program, unveiled Monday at the company's Investor Day ...

Natural Language Component Generation: One of the most remarkable features of RapidPages AI is its ability to generate UI components directly from natural language prompts. By simply describing ...

Blum says the UI started testing the AI program with a small number of providers and they saw very promising results. “People have seen somewhere in the neighborhood of anywhere from a 50 to 80% ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Understanding user intentions based on user interface (UI ...