And now millennial lilac is on a hot streak. It’s a dusty plummy purple that’s meant to appeal equally to men and women. Craving modern: Cupcake bakery owners get their dream house.

As for lilac, it had a big moment in the '50s when people were obsessed with pastels. The dusty hue was so popular, in fact, that people even started to dye their poodles the soft purple in order ...

At the toe, it starts off in a dusty lilac tone, before fading into a millennial pink-slash-juicy peach tint, which ultimately blends into a sunny yellow at the heel. It absolutely resembles many ...

The brand releases its first drop, featuring its Chroma Bib Short in Navy, Brick Red, Warm Grey and Black alongside the Chroma Light Jersey in Dusty Lilac for both men and women. The second drop, to ...