Here's how business leaders can use direct mail to drive stronger results with less waste The foundation of any successful marketing campaign is knowing your audience. Yet nearly half of marketers ...

With a direct-mail coupon service ... quickly and easily--the more coupons customers bring in, the better the campaign. And coupons generate more sales than other types of ads.

Here’s how to start integrating identity marketing into your direct mail strategy: Start With Who They Are—and Who They Want to Be Every great identity marketing campaign begins by asking ...