Direct mail gives you the opportunity to speak directly to those identities. For example, instead of promoting ... Build Real Connections, Not Corporate Campaigns Avoid the trap of being overly ...

Here's how business leaders can use direct mail to drive stronger results with less waste The foundation of any successful marketing campaign is knowing your audience. Yet nearly half of marketers ...

For example, according to another Royal Mail report (A Practical ... know-how that makes the difference when collaborating with brands over printed direct mail campaigns. This approach delivers ...

Because geomarketing gives you a competitive advantage in how it improves the direct mail campaigns you create for a client. Here are some of the benefits: Printers and marketers who integrate ...

and explores the best strategies for measuring the effectiveness of direct mail campaigns. The report features a range of examples where direct mail has been used to drive ROI and sustained growth.