Rising prices will spark a 25% decline in brand loyalty in 2025, according to Forrester analysts. This prediction comes just ...

Making your AI tools look human or dehumanizing them altogether are not the best ways to win over your users. Instead, show ...

In a groundbreaking research paper published in the International Journal of Scientific Research in Computer Science, ...

Faster response times mean happier customersAre your customers on hold too long?Nearly half of consumers find hold times unacceptable, and a quarter will leave your brand because of it. Our latest ...

However, years of research into behavioral economics have demonstrated that although the feelings that drive customer choices are often overlooked, they are always present. As consumer behavior ...

Successful customer and market research can provide the data you need to support specific business objectives, such as understanding requirements for a new market or a new product, fine-tuning your ...

Consumer behavior—or how people buy and use goods and services—is a rich field of psychological research, particularly for companies trying to sell products to as many potential customers as ...

CMSWire's research library provides current insights across customer experience, digital experience, contact center practices, customer data platforms, digital experience platforms, customer ...

Customer surveys aren't just bad for companies. After reading the copious research on how surveys are actually used, I've come to the conclusion that they're even worse for us, the oversurveyed ...

Welcome to the Center for Research in Consumer Financial Decision Making (CFDM) at the University of Colorado, Boulder. Our mission is to advance the understanding of consumer financial ...