Under Armour and Stephen Curry are officially launching the Curry Series 7, a "super shoe" the first of its kind.

Stephen Curry's off-ball movement is among the best in the NBA, and now he has a sneaker that matches that energy.

Under Armour’s latest campaign with Steph Curry, powered by Larry Jackson’s media company gamma., marks Curry’s historic 4,000 career three-pointers, the campaign reinvigorates the Curry Brand.

Stephen Curry went nuclear in the Curry 12 in 2024. Under Armour and Curry Brand strategically planned the release of Curry's 12th signature sneaker to coincide with the Paris Olympics and their ...

On Thursday, Under Armour unveiled the Curry Two low-top, nicknamed “Chef,” and Twitter was not amused. They didn’t think the sneakers looked exactly like a sneaker a NBA player would rock ...

In 2013, Stephen Curry shocked the sneaker world by signing with then-upstart apparel company Under Armour over basketball powerhouse Nike. The deal was considered a defining moment in Curry's ...

Ahead of the "Curry Inc" premiere, Footwear News is offering a refresher on Curry's Under Armour deal, which has now been running for a dozen years and has the potential to net him $1 billion over ...

Under Armour is releasing a special iteration of Stephen Curry's signature sneaker soon to celebrate Lunar New Year this month. Dubbed "Year of the Snake," this latest UA Curry 12 colorway shown ...

While Under Armour touts all the techy details on the Curry 12—fragmented Pebax plate in the forefoot, engineered mesh on the upper, a molded foam package in the tongue, less layers for a ...