Ahead of the "Curry Inc" premiere, Footwear News is offering a refresher on Curry's Under Armour deal, which has now been running for a dozen years and has the potential to net him $1 billion over ...

Stephen Curry went nuclear in the Curry 12 in 2024. Under Armour and Curry Brand strategically planned the release of Curry's 12th signature sneaker to coincide with the Paris Olympics and their ...

Under Armour is releasing a special iteration of Stephen Curry's signature sneaker soon to celebrate Lunar New Year this month. Dubbed "Year of the Snake," this latest UA Curry 12 colorway shown ...

The Curry 6.5-Inch Shorts are perfect for anyone looking to upgrade their activewear wardrobe. At only $48, now’s the perfect time to grab a pair before the sale ends June 15. Under Armour Is ...

In 2013, Stephen Curry shocked the sneaker world by signing with then-upstart apparel company Under Armour over basketball powerhouse Nike. The deal was considered a defining moment in Curry's ...

Much like Nike’s lifetime agreements with Michael Jordan and LeBron James, Under Armour is counting on Curry to remain deeply involved in shaping his brand long after his time on the court ...

While Under Armour touts all the techy details on the Curry 12—fragmented Pebax plate in the forefoot, engineered mesh on the upper, a molded foam package in the tongue, less layers for a ...