Every winter, people dive into icy waters for the polar bear plunge. You can experience the perks of cold water immersion therapy at home — it is easier than you ...

But lest you chalk cold plunging up to just another viral phenomenon, let it be known that tons of professional athletes swear by the big chill for its purported recovery benefits ...

If your friends told you to jump in a (cold, cold) lake, would you? Reporter Tammy Swift did just that when she tried out the ...

The cold plunge tub market is set for substantial growth, with the global market size projected to hit USD 332.9 million in ...

Tears, transformation and tranquillity – these are the feelings that George Kyriacou, founder of Arctic Edge, believes that ...

If you’re looking for a stripped-down folding ice bath tub that you can take anywhere, this option from Polar Recovery is ...

Strictly Come Dancing judge Shirley Ballas has shown off her impressive physique as she took a daring ice bath ahead of ...

Strictly Come Dancing judge Shirley Ballas has shared a glimpse at how she preps for the first live show of the series - by ...

A number of Bay Area programs work to engage historically underrepresented people with the ocean and diversify surf lineups.

High-income Americans are investing more time and money into their health and longevity. An LA architect shared some of the ...

PureWow Editors select every item that appears on this page,, and the company may earn compensation through affiliate links ...