May 15, 2025. More ...

“Defining a brand’s behavior is as essential as defining its logo. For Circle to Search, we treated them as one and the same, turning a generic gesture into branded behavior, so that, no ...

The branding saga of the name of HBO Max offers a clear lesson for marketers: when a rename threatens familiarity, ...

In the last few quarters, the company has increased its focus on improving margins and giving a push to content and ...

A recall of the popular rolling coolers has expanded to more than 1.1 million units after dozens of reports of finger ...

The Google logo seen through a magnifying loupe on a screen on 17 September, 2024 in London, England (Getty) Google has ...

Co-owner Malia Price eagerly anticipates the opening of her new store, The Sarasota Style, a lifestyle brand to feature ...

The last time we wrote about a Google logo update was back in September 1, 2015. That change was more radical, shifting from ...

The redesign replaces the familiar four solid colour blocks—red, blue, yellow, and green—with a gradient effect ...

Google unveiled a subtle yet significant update to its iconic "G" logo for apps, marking the first major redesign since 2015.

From its military origins to an iconic brand symbol, Jeep and the Jeep logo have undergone a fascinating journey through time ...

which is the uniform application of brand elements such as colours, logo and tone. This consistency is typically associated with trust and loyalty. The shift from HBO Max to Max disrupted this ...