C4 Energy Uses NIL to Build Long-Term Athlete Partnerships
From Bijan Robinson and CJ Stroud to now Quinn Ewers and Cam Ward, NIL offers C4 a way to collaborate early with future stars ...
Sports Illustrated17d
C4 Energy Uses NIL to Build Long-Term Athlete Partnerships
In the first three and half years of NIL, the majority of athletes' brand partnerships have been traditional transactions - compensation in exchange for social media or marketing promotion ...