Beyoncé is said to be keen on shielding her daughter Blue Ivy's brand after her father Jay-Z's rape allegations scandal.

THEY’RE young, rich and very well-connected, so it’s no surprise those born to showbiz royalty, or ‘nepo babies’ as they are sometimes dubbed, are destined for greatness in ...

A tense showdown looms as Electra fights for freedom, while shocking revelations send ripples through the lives of B&B’s key players.

With limited action during Christmas week, Carl Adamec's Associated Press Top 25 ballot doesn't change much from a week ago.

Beyoncé’s fight to obtain a trademark for the name of her daughter has come to end, with the music superstar scoring the victory.

It’s no secret that Blue Ivy Carter, the eldest daughter of Beyoncé, is a rising star. But what you may not know is that ...

Beyoncé is actively working to protect her daughter Blue Ivy's brand, securing a trademark for her name and ensuring her ...

Beyoncé is now able to trademark her 12-year-old daughter Blue Ivy's name after a lengthy legal battle. On Tuesday, the 43-year-old sensation officially won her court case against a small ...

Her work has previously appeared in The Zoe Report, Popsugar, Insider and more. Alex Slitz/Getty Blue Ivy Carter takes after her mom, Beyoncé, in more ways than one. The 12-year-old not only ...

Blue Ivy Carter, the beloved daughter of Beyoncé and Jay-Z, is the one who “makes the final choice” when it comes to what she wears when she appears with her famous mother on stage.