If you want consistent access to high-quality cold water immersion from the comfort of your home, look no further.

From Joe Rogan to Jennifer Aniston, numerous celebrities, influencers and athletes have been extolling the benefits of ice ...

But another way of enhancing your endurance performance that's gaining traction – particularly in running circles – lies at ...

The activation blends brand experiences and performance-driven reach, tapping into a 23 per cent year-on-year rise in ...

From boutique plunge salons to affordable inflatable tubs, cold water immersion is gaining popularity for its physical and ...

From a physiological standpoint, contrast therapy can support both physical recovery and mental resilience, says Clare ...

The weight loss benefits of ice baths are being called into question as a new study reveals they could lead to eating more ...

Amid the excitement at the launch of The Wellness Co at the Gopichand Academy in Hyderabad, CE sat down with Pullela ...

How enduring mild physical discomfort helps the brain build new reference points for tolerance. If the thought of going to ...

If you're feeling hot after dancing at an outdoor concert, you could also use a cup or sink to put your hands in cool water to cool off. "This is the same principle as running cool water over the ...

As wellness spaces continue to act as the new hot spot for socializing and an alternative to standard nightlife, CAKE Architecture brings this to life for ARC.