Social and Behaviour Change (SBC) has emerged as a powerful approach to address this challenge. Beyond raising awareness, SBC techniques reveal what drives people's choices and how to influence them ...

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Regional restrictions did not change people’s behaviour during the coronavirus pandemic despite rising numbers in Scotland, a study indicates. Researchers from the University of Aberdeen ...

Challenging societal norms and getting support from public health institutions are crucial for driving behaviour change and fostering the adoption of digital health solutions. By addressing ...

From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or ...

There is a clear need for medical affairs (MA) roles to be more engaged in behavioural science approaches ... to encourage positive behaviour change among HCPs, according the results of recent ...

Shah and Davie are promising that will change. It takes time to change cultures. While some behaviour is always unacceptable - sexual harassment or physical assault for example - the report also ...

Dr. Daniel J. Boffa discusses the link between smoking cessation and increase in survival for people who are active smokers ...