Toy maker Mattel is teaming up with OpenAI to develop AI-powered products and experiences based on Mattel brands. The Barbie, Hot Wheels and Polly Pocket creator says it will use OpenAI's technology ...

Mattel, the El Segundo toy maker behind Barbie and Hot Wheels, said Thursday that it’s teaming up with OpenAI, which created ...

AI meets playtime. Mattel and OpenAI plan to jointly design and launch a range of products using artificial intelligence. These experiences will be built around popular Mattel bra ...

Barbie-maker Mattel and OpenAI have teamed up to bring generative AI to the toymaking and ever-expanding pipeline of IP repackaging.

Watch: OpenAI CEO Sam Altman, other executives give opening statements at Senate AI hearing 20:11. Barbie maker Mattel is partnering with OpenAI to develop generative AI-powered toys and games, as ...

Mattel may seem like an unchanging, old-school brand. Most of us are familiar with it—be it through Barbie, Fisher-Price, ...

Mattel’s recently announced, that it’s partnering with OpenAI, to embed generative AI into iconic children’s brands, such as ...

This summer, two dreamy dolls will join the American Girl Collector Series, each recreating Barbie’s Peaches ‘n Cream look ...

Apart from China, Mattel imports products such as Barbie dolls and Hot Wheels toys from Indonesia, Malaysia and Thailand, ...

To celebrate the new animated special, Mattel is launching the Barbie Dream Besties Skate Park Doll Assortment. Encouraging ...