Whether they’re targeting individual consumers or companies, B2C and B2B marketing are no longer as different as we once ...

Campaign Breakfast Briefing: Marketing Strategies 2025 witnessed a room full of marketers, and agency and adtech leaders ...

Build a winning digital marketing strategy from scratch with expert tips on SEO, content, email, analytics, and scaling ...

Has the advent of digital pushed a generation of marketers into roles focused on tactical execution to the detriment of ...

Power marketing requires balancing fear-based messaging with positive benefit communication to drive high-stakes purchasing ...

Long-term success hinges on continuous adaptation, embracing new technologies, enhancing user experiences and meeting ...

What tips can B2B marketers follow to start thinking more like their B2C colleagues? Here are five strategies B2B marketers can implement right away. 1. Create great brand recall The first step in any ...

Your B2B social media marketing strategy should therefore focus on the following steps. 1. Understand the difference between B2B and B2C social media You need to identify the platforms that can ...

Reneta Kripalani has joined InMobi as the global head of marketing communications for consumer and D2C. Prior to this, ...

From values to visual identity, this article explains what a brand really is – and why it’s far more than a name or a ...

Host Student Housing Ltd, a leading UK operator of purpose-built student accommodation, has appointed Lucy Treasure-Broughton ...

Playtech completes exit from German B2C betting market by transferring HappyBet operations to pferdewetten.de following €2.3B ...