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Apple introduced the 12-inch MacBook. The first model ever to feature an Apple logo that didn’t light up. And since then, the ...

Apple is one of the most iconic brands in the world, with an instantly recognizable logo, that’s included on almost every product they make. But one thing people have always wondered is why there’s a ...

but most of the time they feature the Apple logo more prominently. This latest offering is unique in taking a more subtle approach to Apple’s branding. Are you excited for the new Apple Store in ...

And you’ll see why 1984 won’t be like 1984. The screen then fades to black, and a rainbow Apple logo appears. When Steve Jobs first saw the ad in an internal meeting with Chiat/Day ...

By Tripp Mickle Tripp Mickle has been reporting on Apple since 2016. After Apple unveiled artificial intelligence features for iPhones last year, the company’s stock soared in anticipation that ...

If you buy through a BGR link, we may earn an affiliate commission, helping support our expert product labs. To celebrate the upcoming Black History Month, Apple unveiled a new Black Unity ...

The flagship New York City Apple store. Apple recorded top and bottom line records in the last three months of 2024, coming in almost exactly in line with analyst forecasts, according to FactSet ...

Apple’s AAPL-0.67%decrease; red down pointing triangle iPhone sales fell in the all-important December quarter, a sign that its artificial-intelligence software has yet to kick off a new cycle ...

With iOS 18.1, Apple released Enhanced Visual Search ... If the AI model finds a likely match, it calculates a vector embedding representing that portion of the image. Then, through homomorphic ...

Apple's board of directors recommended investors vote against a shareholder proposal to abolish the company's diversity, equity and inclusion (DEI) programs, according to a proxy filing from the ...