Amazon released a new AI product in its demand-side platform focused on connected TV advertisers, helping them target brand ...

It is certain that every industry, including digital marketing as one of the most significantly transformed sectors, is being ...

Amazon Ads is rolling out Brand+, a new offering for marketers combining "trillions of signals" from shopping, browsing and ...

Affiliate marketing has been "a thing" for nearly three decades (centuries, actually, if you include referral marketing, which, at root, is what affiliate marketing is). But it didn't really ...

Prior to joining Sony Pictures Network, she served as the Marketing Head for Star Utsav at Star TV Network and as Vice ...

At a growth rate of 21.8 percent for 2024, retail media is the fastest-growing form of ad spend in the U.S., according to ...

Digital marketing has become the backbone of modern business strategies, transforming how brands connect with their audiences ...

In the ever-evolving world of e-commerce, standing out from the competition can be a challenge, especially on platforms as ...

The grocery industry is at a crossroads. Today’s shoppers are more demanding, more savvy and more cost-conscious than ever before.

E-commerce platforms with a track record of agility, such as Allegro or eMag, have shown that adaptation can be a formidable ...

Enhanced digital marketing efforts, coupled with high engagement during major retail events such as Prime Day, bolstered ...