Amazon released a new AI product in its demand-side platform focused on connected TV advertisers, helping them target brand ...

Amazon Ads is rolling out Brand+, a new offering for marketers combining "trillions of signals" from shopping, browsing and ...

Amazon's e-commerce dominance, bolstered by AI personalization, in my opinion, ensures continued top-line growth and stock ...

Affiliate marketing has been "a thing" for nearly three decades (centuries, actually, if you include referral marketing, which, at root, is what affiliate marketing is). But it didn't really ...

Prior to joining Sony Pictures Network, she served as the Marketing Head for Star Utsav at Star TV Network and as Vice ...

E-commerce platforms with a track record of agility, such as Allegro or eMag, have shown that adaptation can be a formidable ...

Digital marketing has become the backbone of modern business strategies, transforming how brands connect with their audiences ...

In the ever-evolving world of e-commerce, standing out from the competition can be a challenge, especially on platforms as ...

Enhanced digital marketing efforts, coupled with high engagement during major retail events such as Prime Day, bolstered visibility and conversion rates on Amazon and other platforms. This focus on ...

The platform, which supports local bookstores and independent retailers, will now offer digital books as well as print editions ...

The fast emergence of disruptors like DeepSeek could cater to marketers’ desire for tech that produces concrete outcomes at ...