With India's evolving regulatory landscape, the agency’s expansion into public affairs is aimed at bridging the gap between ...

Publicis had net cash of EUR 0.9 billion (EUR 3.6 billion cash and EUR 2.7 billion in debt) at the end of 2024, with debt/EBITDA at only 1. This is fairly conservative leverage. We believe the company ...

It’s a common scenario when businesses need to decide if they should do all of their PR and marketing in-house or hire an ...

Legal requirements may prevent you from publishing certain aspects of your offerings or customer stories—but that doesn't mean you can't create a compelling narrative.

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Marketing can be a powerful force. Here's how to ensure your marketing efforts are driving your industry toward good.

Primitive marketing agency has launched its new public relations arm, naming Chris Cook to lead it to better support businesses and their goals.

While only well-established organizations acknowledge the golden investment of public relations, there are also cases where ...