The logo combines the 76ers signature Liberty Bell logo, the "76," inspired by the logo for Philadelphia's 1976 Bicentennial Celebration, and the segmented snake, from Benjamin Franklin's ...

The Sixers' "Phila Unite" logo campaign begins as they clinched their first playoff berth since 2011-12. The Sixers have shown off the playoff logo throughout the city in the past week ...

The Philadelphia 76ers may not have enjoyed much success on the court lately, but they now have the coolest logo in the NBA. That's because the team's new logo set, which was unveiled Tuesday ...

The Philadelphia 76ers' rebuilding project has extended beyond the on-court product to include aesthetics, as the team unveiled new logos on Tuesday. Here's your first taste of our new look.

The Sixers officially unveiled their playoff logo Wednesday, which is inspired by one of Philadelphia's most famous residents: Benjamin Franklin. In 1754, Franklin published a political cartoon in ...

“The team’s new primary logo is a modern interpretation of the classic Sixers insignia, stylistically redeveloped to include a patriotic blue border with six white stars and ‘PHILADELPHIA ...

They are part of the Sixers' iconography—they rest atop the '7' in Philly's current primary logo—and also appeared on the canvas of the ring in the climactic Creed-Balboa fight in Rocky." ...