The vision for X Games' future under new CEO Jeremy Bloom includes sports betting, AI judging, fantasy sports and the debut of its ambitious team-based X Games League.

Early in his tenure as the CEO of X Games, Jeremy Bloom is ready to show off some new tricks. Bloom and his charges have been preparing an "AI judge" powered by Google Cloud for the Superpipe competition at X Games Aspen on Jan.

X Games CEO Jeremy Bloom speaks with Fast Company about a new experimental AI judge that will be debuted in Aspen, Colorado, this week.

The organization's new CEO Jeremy Bloom talks about the future of the iconic brand.

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Making its debut in Aspen, X Games will leverage AI technology from Google Cloud to enhance objectivity in subjectively judged sports.

The X Games is taking a leap into the digital future by partnering with Google on a new AI judging technology for some ski and snowboard events.

Enter Jeremy Bloom. X Games new CEO, Jeremy Bloom. Photo: Courtesy of X Games Bloom was an All-American football player for the University of Colorado and later drafted by the Philadelphia ...

Jeremy Bloom is the new CEO in a transformational time for the X Games. Here's what Bloom said about it, plus his Colorado roots (and his Buffs).

An AI judge gets a tryout during the X Games this week in Aspen, Colorado. The experimental Google Cloud-based tech will judge snowboarding superpipe.

Some of today’s most iconic names in freestyle skiing like Sammy Carlson, Maggie Voisin, Henrik Harlaut, and Tess LeDeux, have built careers on X Games podiums. Beyond the excit

Jeremy Bloom has a lot to learn as the new CEO of X Games, but with a veteran supporting cast around him, the nerves should be minimal.

NPR's Pien Huang speaks with X Games CEO Jeremy Bloom about the use of AI to judge snowboarding this year -- and whether the technology will expand to other sports.