Digg is getting another reboot with two of the most prominent names of the Web 2.0 era leading the charge. Founder Kevin Rose has bought it back for an undisclosed sum. Rose’s partner in this endeavor is a very interesting one.

Digg, the web portal that helped popularize upvoting and downvoting, is bringing in Reddit founder Alexis Ohanian as an adviser.

Kevin Rose is bringing back Digg with help from his Moonbirds co-creator Justin Mezzell, Reddit co-founder Alexis Ohanian, and AI tools.

Reddit co-founder Alexis Ohanian and Digg founder Kevin Rose are backing the deal, with the new Digg to be led by CEO Justin Mezzell.

Digg, a news site that popularized up- and down-votes online, is making a comeback over 20 years after it launched, with the help of AI and Reddit co-founder Alexis Ohanian.

The question is whether we even need a homepage of the internet anymore. Especially when Reddit already exists.