The vision for X Games' future under new CEO Jeremy Bloom includes sports betting, AI judging, fantasy sports and the debut of its ambitious team-based X Games League.

Early in his tenure as the CEO of X Games, Jeremy Bloom is ready to show off some new tricks. Bloom and his charges have been preparing an "AI judge" powered by Google Cloud for the Superpipe competition at X Games Aspen on Jan.

Judging sports competitions is subjective. X Games CEO Jeremy Bloom believes artificial intelligence could lead to fairer outcomes. The X Games have always been about pushing boundaries, and this weekend in Aspen,

The organization's new CEO Jeremy Bloom talks about the future of the iconic brand.

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Making its debut in Aspen, X Games will leverage AI technology from Google Cloud to enhance objectivity in subjectively judged sports.

Enter Jeremy Bloom. X Games new CEO, Jeremy Bloom. Photo: Courtesy of X Games Bloom was an All-American football player for the University of Colorado and later drafted by the Philadelphia ...

Jeremy Bloom is the new CEO in a transformational time for the X Games. Here's what Bloom said about it, plus his Colorado roots (and his Buffs).

"I think there's probably an opportunity for us to evolve the word 'action' into other things," he says. But first: Aspen next week!

An AI judge gets a tryout during the X Games this week in Aspen, Colorado. The experimental Google Cloud-based tech will judge snowboarding superpipe.

The iconic brand's new leader is taking an athlete first approach.

Jeremy Bloom has a lot to learn as the new CEO of X Games, but with a veteran supporting cast around him, the nerves should be minimal.

Teams, an athlete draft, fantasy sports gambling and AI competition judging — it's all fair game in a quest to innovate, exec says.