In the middle of a seven-game losing streak to start SEC play, South Carolina and coach Lamont Paris are trying to maintain a positive attitude and keep from letting the frustration tank the team’s chances even further.

South Carolina did just about everything right in its bid to upset No. 5 Florida on its home floor on Wednesday. The Gamecocks led the game for 39:95 and only trailed in the final seconds when the Gators’ Will Richard hit the eventual game-winning,

The 0-8 start to SEC play is extra maddening for a program that wanted to build off last year’s NCAA Tournament appearance.

A preview of South Carolina's matchup against the Florida Gators for men's college basketball. The South Carolina Gamecocks women's basketball team is scorchin

It seemed like Wednesday was the night jubilation would break thorough. Instead, Florida’s Will Richard hit a layup with seconds left to give No. 5 Florida a 70-69 win over South Carolina (10-9, 0-6 SEC). It is the first time the Gamecocks have started conference play 0-6 since 2013-14.

The South Carolina Gamecocks men's basketball team remains winless in conference play following heartbreaking loss to No. 5 Florida. Despite 22 points from junior guard Zach Davis, the Gamecocks lost on a layup from Gators guard Will Richard with 4.

Florida and South Carolina will tip off Wednesday, January 22nd at 7 PM ET and it will be televised on SEC Network.

Here’s what Todd Golden and Will Richard had to say after Florida escaped Columbia with a 1-point win over South Carolina.

No. 6 Florida basketball will try for its third true road win of the season when it plays at struggling South Carolina on Wednesday night.

That has been the kryptonite for Lamont Paris’ 2024-25 team ... attempts a three-point basket against the Florida Gators in the first half at Colonial Life Arena. Jeff Blake Imagn Images ...

South Carolina men's basketball is struggling in a stacked SEC conference surrounded by elite players and teams. South Carolina has already dropped games to ranked teams such as Auburn, Alabama, Florida,

Another game against a ranked SEC opponent, another heartbreaking loss for South Carolina.