Mattel released its new Aaliyah Barbie doll on Thursday in honor of the “Princess of R&B’s” 46th birthday. The doll, which costs $55.99, has already sold out. However, it will be available at Target stores on Sunday, Jan. 26, Rolling Stone reported.

A limited edition Barbie of Aaliyah sold out within hours of going on sale on what would have been the late R&B singer’s 46th birthday.

Barbie fans are in for a treat as Mattel teams up with TOKYOPOP to bring the iconic doll into the world of manga. The partnership between the global toy giant and the popular graphic novel publisher marks a new chapter for Barbie,

On what would have been the R&B star's birthday, Mattel has released a special collector Barbie doll of Aaliyah, with pre-orders already selling out. The singer came to prominence in the '90s with songs like "Back and Forth" and "At Your Best,

Aaliyah has joined the hallowed halls of legendary singers immortalized in Barbie form by doll maker Mattel. The collectible Barbie, which celebrates the artist’s enduring influence on music, fashion and pop culture, became available for pre-order Thursday on what would have been the late star’s 46th birthday.

Mattel has unveiled a special Lunar New Year Barbie doll for 2025, following the brand's massive surge in popularity since 2023. With celebrity collaborations and the success of the Margot Robbie-led Barbie movie,

Subscribe today to gain access to every Research Intelligencer article we publish as well as the exclusive daily newsletter, full access to The MediaPost Cases, first-look research and daily insights from Joe Mandese, Editor in Chief. If you're already a paid subscriber, please sign-in.

In 1956, there were baby dolls for little girls to play with. but the idea of an eleven-and-a-half inch tall grown women with feet permanently arched to wear high heels

The Barbie IP got a big boost in 2023 with the release of the Margot Robbie-starring “Barbie” movie, and the iconic doll only got more popular from there, with celebrity collaborations with everyone from Mariah Carey to Rita Moreno.

The limited Aaliyah Barbie doll by Mattel Creations immediately sold out. The doll should also be available through Target for the one-day sale.

From the timeless Barbie logo to its diverse array of iconic dolls (special shoutout to Magic Earring Ken), Mattel has built an empire of uplifting and empowering products that push the boundaries of imagination. Below are just a handful of our favourite dolls inspired by legendary celebrities from past to present.

The Aaliyah Barbie is more than just a doll. It is a tribute to a trailblazer whose influence continues to inspire generations. Fans and collectors alike can shop the latest doll to secure this must-have through digital mass retailers including Mattel Shop, Walmart and Amazon.