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Klondike, an ice cream brand, relaunched its long-term tagline of What Would You Do for a Klondike? in the USA by showing up in person to call on people to follow through with what they said they'd do ...

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive ...

Brand awareness and reach for the new product launched by L'usine to enter a new segment Brownie within the cakes category. Yes, it's the first year of this campaign. The campaign has a unique concept ...

This article delves into results from WARC and Aprais showing whether the relationship between marketers and agency correlate with effective work. A report by Aprais and WARC highlights a significant ...

Given the silence (and subsequent decline in brand equity) as well as the genuine RTBs in this new product, the main objective of the campaign was to drive brand awareness and maximizing reach through ...

Beauty and personal care recorded another year of healthy growth in real value terms in 2022, with the regional performance being driven by the dynamism in the Saudi Arabian market, where premium ...

A discussion into the reasons behind a decline in humour in advertising, and lessons in how humour can drive growth. At the 2024 Cannes Lions Awards, a new category was added within the culture and ...

The war of innovations placed a threat on the existing NESCAFÉ range, as we saw a drop in sales of some of the older NESCAFÉ ice variants. The new NESCAFÉ Ice Cookies & Cream was therefore expected to ...

WARC's Paul Stringer talks to Mimi Turner, Head of Marketplace Innovation at LinkedIn, Harjot Singh, Global Chief Strategy Officer at McCann & McCann Worldgroup, and James Hankins, Global VP Marketing ...

A third of marketers worldwide plan to increase sponsorship investment next year, while the majority intend to maintain spending levels from the previous 12 months. Brand-building metrics such as ...

Gut health, the fastest-growing dietary supplement benefit in the 2010s, is undergoing a renaissance as brands are mainstreaming gut health solutions in various markets and more consumers are ...