When most people hear the word `marketing,` their minds drift to massive billboard campaigns, glossy TV ads and quirky ...

Following a pitch process, Airtel Africa has appointed Publicis Groupe Africa as its integrated marketing partner across 12 ...

Suzuki, in partnership with Penquin, has released a new campaign for the 2025 Simola Hillclimb. Suzuki has partnered with ...

Tourvest has unveiled a brand identity that captures travel`s sense of possibility. Revealed for the first time at Africa`s ...

Club Med South Africa has partnered with the Nukakamma Talent Development Centre to offer training and career opportunities ...

In an era saturated with clickbait headlines, viral campaigns and `louder is better,` a quieter and more strategic form of ...

As consumer expectations evolve and generative AI reshapes the digital landscape, marketers must rethink strategies, embrace ...

Pick n Pay and agency partner Gorilla have claimed nine trophies out of their ten shortlisted entries, including Best in Show ...

The ability to `influence` has never been more powerful, or more scrutinised. For marketers, brands and creators, there`s an ...

The Marketing Research Foundation (MRF) has released the latest Marketing All Product Survey (MAPS®) dataset, encompassing ...

Liberty has announced a refreshed brand proposition, which is a celebration of inclusion and the contradictory nature of ...

Keen to know what makes a pop-up activation successful? Saads Abrahams from media update spoke to Grant Macpherson, Chief ...