Party B shall provide electronic copy of Party B’s Chinese business license and other documents required for WeChat Official Account creation. 6. Obligations of Party B WALKTHECHAT shall apply for a ...

Anime culture, once considered niche, is now entering mainstream consumer markets in China. By embracing these trends, some brands activated to collaborate with anime games and IPs with millions of ...

Due to continuous covid cases and regional lockdown in Q2, online and offline merchants have suffered from consumer shopping desire. However, we can observe new trends and opportunities hidden behind ...

Amid the Covid-19 epidemic, Tencent released its Q4 2019 results. The performance is overall good, with a large uptake of Mini-program transactions and revenues from FinTech sector. Tencent seems ...

Tmall has a massive display ads system divided into 16 Tmall advertising formats. Optimizing the spending on Tmall is one key operational tactic to increase revenue in China’s largest marketplace.

It used to be that Chinese Internet users were not willing to pay for digital content. You could easily get the pirate version of ebooks, music, and movies, so why ...

WeChat just released its most rigorous policy to date regulating incentived sharing and external links. The policy banned some of the most common campaign tactics. Here are some of the highlights of ...

Douyin, the Chinese version of Tik Tok, has taken the country by storm. With 600 million Daily Active Users using the App an average of 67 minutes per day, Douyin is the right place to reach out to ...

Allgrey fashion trend, or 格雷系 in Chinese, which involves the layering of items in different shades of grey, was the major fashion fad in the last months of 2023 going into 2024. Originating amidst the ...

This leaves opportunities for third party companies to build better performing WeChat backend/CRM systems. There are many CRM systems in the Chinese market, not all are compatible with WeChat. Here we ...

Kuaishou and Douyin are the two largest short-video platforms in China. However, due to the difference in their audience demographics, the 2 platforms have evolved quite differently: Comparatively, ...

Taobao live-streaming made a big buzz this year. Taobao live-streaming Daily Active Users increased by 130% to 41.33 million during the Single’s Day. Top KOLs like Li Jiaqi and Viya made headlines of ...