Asahi Shuzo, the company behind popular Japanese sake brand Dassai, plans to blast sake ... and last week landed a spot on UNESCO’s list of the “intangible cultural heritage of humanity.” ...

IWAKUNI, Yamaguchi Prefecture—Renowned sake producer Asahi Shuzo Co. based here will change its name to Dassai Inc. in June to capitalize on recognition of its popular brand and further expand ...

Imbibers outside Japan will then have a broader selection of sake to choose from, fostering an environment where they can sample more brands for comparison. “The inscription on the list provides ...